In its evolving approach to the work of ending hunger, the Food Bank launched a new brand, including a new logo, mission, and vision. The logo and new visual pieces were created completely in house by me. Click here to read about the new look. And click here to see my entire process.
With the launch of the new brand, I created new brand standards for the organization. These standards were distributed and presented to over 100 Food Bank employees. These are just a few pages of the 30 page document, but you can view the entire book here.
Social media content designed for Cengage Higher Education to increase engagement through a diversified content strategy of edu-tainment, product offerings, and events.
Cengage LinkedIn
Cengage Instagram
Cengage Facebook
Social media content for the Food Bank to promote various fundraising initiatives, celebrate milestones, and disseminate important information.
I oversaw the design of the new website, making sure it aligned with the Food Bank’s new brand standards. Using Wordpress, I also helped design & code some of the more image-heavy pages. Click here to view the entire website.
Unique visitors who donated via the website went from 9% to 13% and the average gift from first time donors went from $166 to $179 after the redesign.
When the Food Bank started renovation on their new building, I worked with an architecture firm and construction company to pick all interior and exterior finishes for the Food Bank’s new 180,000-square-foot building. I also led the RFP process for the Food Bank’s new building’s signage and graphics as well as managed all aspects of the installation process with the chosen signage company. I designed more than 50 graphics for the Food Bank’s new building, including numerous large scale graphics and all exterior signage. The new building helped to increase visibility in the community. Volunteer hours went up 20% and we were able to distribute 2 million additional lbs. of food.
While at Advance Auto Parts, I designed window clings, permanent store decor, and monthly promotional signage.
Cengage conducts numerous surveys a year on higher education. This one is the Digital Learning Pulse Survey.
The Food Bank utilizes a lot of data. I designed these infographics to show the impact the Food Bank has on the communities it serves as well as how disasters like Covid-19 and hurricanes affect the Food Bank’s work.
Thanksgiving Cards:
Pizza: I illustrated the pizza using Illustrator.
Apple: I painted the apple, scanned it into Photoshop and cleaned up the edge.
Geometric Fruit & Vegetables:
I painted different shades of watercolors, cut out triangles, and glued them into the shapes of the fruit and vegetables. I then scanned them into Photoshop to clean up the edges and make the colors more vibrant.
The Food Bank has a fleet of over 30 trucks, trailers, and vans — acting as moving billboards throughout its 34 counties and beyond.
The Food Bank loves a t-shirt — and I’ve designed many for its staff and board members — along with numerous other promotional items. I also designed all promotional items and helped launch the Food Bank’s store through Shopify.
At Advance Auto Parts, I had the opportunity to design a new set of gift cards that were sold not only in Advance Auto Parts, but at grocery retailers throughout the country.
At the Food Bank, when larger bulk donations are made, we have the opportunity to repackage with our own branding into smaller units, like this rice bag.
Examples of both eBooks and print booklets at Cengage and the Food Bank.
I’ve freelanced for HCA Virginia in Southwest Virginia for many years, designing numerous collateral pieces including many booklets, brochures, and ads.
Placed in Advance Auto Parts bathrooms, designed to humorously remind Team Members to suggest add-on sales.
I developed and executed the creative strategy for Closing the Hunger Gap, a bi-annual conference hosted by the Food Bank in 2019 with more than 500 attendees from across the world, on a very small budget.
